Plain Language Builds Trust, and Trust is Good for Business

by Deborah S. Bosley – The average consumer spends less than eight seconds deciding whether or not to read information. In those eight seconds, you either gain your customer’s attention and trust or you lose it. For example, a Fortune 100 financial services company mailed a letter to millions of its senior clients about the Internal Revenue Service requirement to take money from IRA accounts. Although the company wanted each recipient to call the company to arrange for payments, in the first Read more […]