Unclear language undermines trust of business

Charlotte Business Journal – May 4, 2007 by Deborah Bosley, Guest columnist Good writing is like a windowpane — George Orwell A large financial-services company sent a letter explaining new investment information. However, the letter contained words and concepts that were specific to the industry, but not common to their clients. In one week, the company received more than 7,000 calls asking what the letter meant. That lack of clarity led to a loss of thousands of productive hours Read more […]