Good writing is good business.
How often have you looked at your credit card statement, phone bill, or explanation of benefits, ready to crack the code of each paragraph, only to toss the pages in frustration?
Your customers and clients feel the same way when they try to engage with information that’s poorly written, unclear, or weighed down by the kind of jargon George Orwell warned us about. If you want your readers to understand and respond to your materials, use clear, concise language.
“Think of the ill will created by unclear … information – the confusion and anger and frustration that it causes people who have to make phone calls, who can’t fill out a form, who don’t understand their rights or benefits, who make mistakes in trying to follow procedures.” — Joseph R. Kimble, attorney, testimony before the House Subcommittee on Regulatory Affairs
Our experience working across a wide range of industries—from financial services, healthcare, education, technology, law and government agencies to non-profits—means we understand your business. We’ll conduct usability testing on your existing materials, craft a plain language plan, and manage all aspects of the design/redesign/re-assessment. We ensure that your written communications are clear, effective, and save you time and money.