"The single biggest problem in communication is the illusion that it has taken place.”
-— George Bernard Shaw
"When writing Berkshire Hathaway's annual report, I pretend that I'm talking to my sisters. I have no trouble picturing them: Though highly intelligent, they are not experts in accounting or finance. They will understand plain English, but jargon may puzzle them...To succeed, I don't need to be Shakespeare; I must, though, have a sincere desire to inform."