Making the Business Case for Content Clarity

Think back to the past week and all the content you consumed. Did you read anything that was so muddled that you had to reread it? Did you receive any long, rambling emails that you had to spend 10 minutes decoding? Read more [...]

Who Thinks Clarity Matters?

Bank of America’s CEO Brian Moynihan was the guest speaker at a World Affairs Council luncheon in Charlotte last month. At the VIP reception prior to the lunch, I wanted to talk with him because if financial regulations are rolled back, the requirement for clear and conspicuous disclosures might be lost. As the Federal Trade Commission states, “‘Clear and conspicuous’ is a performance standard, not a font size.” If regulations that require clarity are rolled back, you can count on financial Read more [...]

How to Make The Business Case for Clarity

Content Connections 2017 – How to Make The Business Case for Clarity
Learn what Brian Moynihan thinks about the importance of plain language.

Speaker: Deborah S. Bosley, Owner, Principal / Associate Professor Emerita, The Plain Language Group / UNC Charlotte

 

How to Meet Compliance Requirements for Plain Language

“How to Meet Compliance Requirements for Plain Language” for the Society for Corporate Compliance and Ethics (SCCE), January 2015

Speaker: Deborah Bosley, Owner Principal, The Plain Language Group

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Demand to Understand: How Plain Language Makes Life Simpler | Deborah Bosley | TEDxCharlotte

Tired of trying to read information that is confusing, complex, and irritating?

I believe that as citizens we have the right to receive information that is clear, concise, and credible. This talk with teach you what you can do to insist on clarity.

Empathy: The Forgotten Element in Successful Content Creation

BY DEBORAH S. BOSLEY, OWNER AND PRINCIPAL, THE PLAIN LANGUAGE GROUP — October 27, 2015 As published on THE CONTENT WRANGLER “People who lean on logic and philosophy and rational exposition end by starving the best part of the mind.” This quote by William Butler Yeats, one of Ireland’s most famous writers, illustrates a problem we have in the content creation community. We create a multitude of written material, but we rely primarily on logical structures, building authority, plain Read more [...]

The Needless Complexity of Academic Writing

A new movement strives for simplicity. BY VICTORIA CLAYTON, THE ATLANTIC — October 26, 2015 “Persistence is one of the great characteristics of a pitbull, and I guess owners take after their dogs,” says Annetta Cheek, the co-founder of the D.C.-based nonprofit Center for Plain Language. Cheek, an anthropologist by training who left academia in the early 1980s to work for the Federal Aviation Commission, is responsible for something few people realize exists: the 2010 Plain Writing Act. Read more [...]

Empathy: The Forgotten Element of Plain Language Communication

Keynote Address

PLAIN 2015 Conference | Dublin, Ireland

Plain Talking: Gobbledygook Costs Money and Risks Lives

BY CONOR POPE, THE IRISH TIMES — Needlessly complicated communication from pharmaceutical companies and medical professionals could be putting patients’ lives at risk, a conference on plain language taking place in Dublin has been told. The 10th International Plain Conference, which promotes clearer language among businesses and state organisations, heard that communication in the health sector was frequently a matter of life and death - and fear of litigation rather an attempt to communicate Read more [...]

Plain and Simple: How to Create Great Content Using Plain Language Strategies

BY THE ACROLINX TEAM — We recently had the opportunity to run a webinar with Deborah Bosley. Deborah is the owner and principal of The Plain Language Group, a consulting and strategy firm based out of the Southeastern United States. For more than 20 years, Deborah has worked with some of the largest companies in the world, helping them figure out how to make plain language part of their content strategies. The Q&A that follows is adapted from her presentation. Acrolinx Team: Deborah, you Read more [...]