Who we are
Are your customers suffering from “communication complication”?
Are your documents too difficult for your customers to easily
understand and use? Let’s make it simpler for them and more cost-effective
for you.
The Plain Language Group works closely with businesses to gain and retain
customers by giving them written information in language they understand
and appreciate. We train your employees to use
plain language strategies to give them the writing and
thinking skills they need to produce easy-to-understand information.
Using these strategies, training tools, and research results, we
also create documents that are easy for your customers
to read, understand, and use.
Life is complicated, consumers have many choices, and trust is
hard to come by. That’s why plain language is
an important business strategy: people trust companies whose
written information they can understand.
The Plain Language Group believes in the power of the
written word, but we believe even more in the power of clarity.
And when it comes to communication, couldn’t we all use more clarity?
 Bio |
As
Principal in The Plain Language Group, Deborah S. Bosley,
Ph.D. believes that good writing is good business.For twenty
years, she has helped corporations, government agencies,
and non-profits create written information that makes it
easy for people to read and understand the information they
receive from you. Think of all the hours your customers waste,
the frustration they feel, and the “bad-will” that your business
generates when customers have to struggle with information
they can’t understand.
Her passion is to make written
communication simple and useful.
Dr. Bosley has given more than 100 presentations
to business, government, and non-profit organizations in
the U.S., Mexico, England, Spain, Ireland, Germany, and France.
The author of three books and more than two dozen articles
on issues related to clear communication, she was a panelist
on Get Noticed: Writing Effective Financial Privacy Notices
sponsored by the Federal Trade Commission, the Securities
Exchange Commission, and The Federal Treasury, among others.
Currently she serves on the board of the Center for Plain
Language in Washington, D.C. |
 |
Recent articles by Deborah
Unclear
language undermines trust of business - Charlotte Business
Journal - May 4, 2007
Could
it be clearer? Buffett thinks so - Charlotte Business Journal
- August, 4, 2007
The Impact
of Soft Skills in the Information – Knowledge Management Economy
and the UNC System
|