Who we are
The Plain Language Group works closely with businesses to meet regulatory requirements and to gain and retain customers by giving them written information in language they understand and appreciate. We
- train your employees to use plain language strategies to give them the skills they need to produce easy-to-understand information
- research your consumer responses to written information
- create documents that are easy for your customers to read, understand, and use
Using evidence-based writing and design strategies, training tools, usability testing, and research results, the Plain Language Group helps Fortune 100/500 companies, small businesses, and government agencies achieve a number of critical goals including:
- creating consumer-friendly, plain language information
- designing easy-to-use forms
- increasing profits, trust, and customer loyalty
- decreasing call-ins that waste time and dollars
- meeting compliance standards
- exceeding legal and regulatory requirements for plain language
- avoiding liability from confused documentation
Life is complicated, consumers have many choices, and trust is hard to come by. That's why plain language is an important business strategy: people trust companies whose written information they can understand.
The Plain Language Group believes in the power of the written word, but we believe even more in the power of clarity. And when it comes to communication, couldn't we all use more clarity?
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Bio
As Principal in The Plain Language Group, Dr. Deborah S. Bosley believes that good writing is good business. For twenty years, she has helped corporations, government agencies, and non-profits create written information that makes it easy for people to read and understand the information they receive from you. Think of all the hours your customers waste, the frustration they feel, and the "bad-will" that your business generates when customers have to struggle with information they can't understand.
Her passion is to make written
communication simple and useful.
Dr. Bosley has given more than 100 presentations
to business, government, and non-profit organizations in
the U.S., Mexico, England, Spain, Ireland, Germany, and France.
The author of three books and more than two dozen articles
on issues related to clear communication, she was a panelist
on Get Noticed: Writing Effective Financial Privacy Notices
sponsored by the Federal Trade Commission, the Securities
Exchange Commission, and The Federal Treasury, among others.
Currently she serves on the board of the Center for Plain
Language in Washington, D.C. |
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