Plain and Simple: How to Create Great Content Using Plain Language Strategies

BY THE ACROLINX TEAM — We recently had the opportunity to run a webinar with Deborah Bosley. Deborah is the owner and principal of The Plain Language Group, a consulting and strategy firm based out of the Southeastern United States. For more than 20 years, Deborah has worked with some of the largest companies in the world, helping them figure out how to make plain language part of their content strategies. The Q&A that follows is adapted from her presentation.

Acrolinx Team: Deborah, you do a lot of work around communication. What in your view is the key to good communication?

Deborah Bosley: A few things come to mind. For example, I always encourage my clients to “communicate unto others as they would communicate unto themselves.” What I mean is that when you’re describing something to your target audience, you should always do so in the same way that you would imagine them describing it to their friends. That often means not talking to them like they’re subject matter experts, but rather using language that’s plain, direct, and succinct.

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