From Chaos to Clarity: Overcoming Negative Emotional Responses to Financial Information

BY DEBORAH S. BOSLEY — Published in STC’s InterCom, February 2014. This article explores how one U.S. financial firm, TIAA-CREF, discovered that usability testing could shed light on the quality of financial information they sent out to investors. TIAA-CREF is a nonprofit investment company that manages retirement funds primarily for teachers, professors, scientists, physicians, and researchers. They currently hold $542 billion in assets and serve 4.8 million investors. For decades, they Read more […]